Beg-for-mercy.com was set up to raise money for direct action and campaigning for animals. Since our start up we have raised money for wildlife rescue, hunt sabbing, opposing the badger cull, vegan campaigning, direct action to save whales, and campaigning for imprisoned cetaceans, activism against the barbaric treatment of shellfish and crustaceans, campaigning on behalf of the UK wild boar population, and many more. 

In March 2020 we had to take stock of the business and what direction we were moving in, since Covid 19 has very much affected our sales. From hereon in, instead of some items being benefits for specific causes, and some other items being retired as fund raisers, we have decided that from now on 10% of all profits should benefit wildlife. Many charitable organisations have seen their donations fall dramatically in these uncertain times, so this is our response.

We have also added handmade Olson masks to our stock, from which 10% of takings will go to support wildlife rescue.

Stay safe. X